Taos, NM - Ever on the cutting edge of real estate technology, Prudential Schantz Realty announced today that LIZ JAMISON has received The Prudential Real Estate Affiliates, Inc's, distinguished eCertified designation. The Prudential Real Estate Network awards the designation to sales professionals who meet the extensive criteria and complete the eCertified program training. The training and certification process is designed to prepare sales professionals with the technological and "e-Based" business skills necessary to service the emerging market and changing needs of todays online consumer.

"Being an eCertified sales professional means that I have the know-how and technical confidence to service my clients online or through email 24/7," said Ms. Jamison, Prudential Schantz Realty. "This is an important step in how we deliver service to our clients. It helps me be more efficient and work with 'real time' information and marketing needs. Knowing that I have Prudential Real Estate supporting my desire to deliver advanced technological services, as well as act as a trusted advisor, means that I will have the opportunity to offer services to meet the needs of my "time-starved clients."

"Increasingly, consumers are doing business online; they are using the Internet for research and want to have the option of communicating on their terms," said Joel Schantz (broker/Owner), Prudential Schantz realty. "We are preparing our sales professionals to meet and exceed the expectations that come with this new way of conducting business by creating a designation that matches growing home buyer and seller use of Web-enabled information sources. When a consumer hires a Prudential Real Estate Network eCertified sales professional, they can be assured they are working with someone who knows how to employ the most effective on-line communications and marketing strategies to deliver a less stressful, more efficient home buying or selling experience."

As an eCertified sales professional Liz Jamison is required to have an understanding of the latest Internet marketing solutions available to promote and sell their customer's properties; use the latest office automation products for added efficiency and organization; understand and use digital imaging to bring added value to the home buying experience; be familiar with popular graphic file types and know how to use the files when sending electronic information to consumers. Ms. Jamison uses the technology tools at Prudential Schantz to provide clients with the benefit of having an anytime, anywhere source of information regarding the status of their transaction, via e-mail, telephone or fax , while enjoying the peace of mind that comes with relying on an experienced and trusted advisor. eCertified sales professionals are set apart from their peers with:

• Knowledge of leading Internet marketing solutions available to market properties.
• The ability to generate, send and receive electronic documents and images.
• Access to the latest in digital photography to enhance the home- shopping experience.
• The discipline to return email communications in a timely manner.
• An understanding of current technology options available to consumers to help them research important property and financial information.

About Prudential Real Estate and Relocation Services

Prudential Real Estate and Relocation Services is Prudential Financials integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies. As of December 31, 2002, there were over 1,600 franchise offices and more than 44,000 sales professionals in the franchise network in the U.S. and Canada. All franchisees are independently owned and operated. Prudential Financials real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.

8/18/2004